Kimberly Hilsenbeck brings more than 25 years of communications and marketing experience to the table. She is currently the Marketing and Outreach Director for the State Firefighters' and Fire Marshals' Association of Texas (SFFMA). In this role, she has increased the association's Facebook audience by more than 45 percent. Her past work includes marketing, advertising, research, communications, outreach and public relations for public, private and nonprofit sectors. Her work reflects a commitment to authentic, timely and accurate communication with an acute understanding of the intended audience. She earned an MA in Advertising from the University of Texas at Austin and a BA in Communications and Public Relations from Kutztown University.