Recruiting and retaining volunteer firefighters and EMS personnel can be challenging, but there's a lot we can learn from the art of stand-up comedy. In this engaging and humorous session, attendees will explore five key lessons from comedy that can transform their recruitment and retention efforts. From understanding your audience to building authentic relationships, this session shows how humor, storytelling, and authenticity can make a lasting impact. Participants will leave with practical tools to connect with potential recruits and current members on a human level, fostering stronger relationships and greater retention.