Effective training, response, fundraising, and running the business of delivering emergency services all starts and comes back to effective retention and recruitment. Fire stations, apparatus, and equipment – the 'widgets' of the fire service – are 100% useless without the proper quantity and quality of volunteers to make them work. Utilizing facilitated conversation and interactive exercises, this workshop challenges the participants to get creative and committed when it comes to recruiting, onboarding, and retaining quality volunteers. “WAKE-UP CALL” offers real world retention and recruitment solutions within our reach and a framework for planning to satisfy the personal needs and wants of your volunteers (retention), while recruiting the right quantity and quality of volunteers to meet the needs of your emergency services organization and the community it serves. This intensely passionate workshop will forever change your heart and mind towards making retention and recruitment the top priority of your organization for all the right reasons.